Brainstorming Strategy: Two Useful Techniques  for Generating New Creative Ideas

Brainstorming is a Creative Strategy utilized as Problem Solving Tool and for Enhancing Creative Productivity (for generating new Ideas). it can be also used for generating Concepts and to Improve Creativity in many Creative Industries and Offices, and for Solving Problems in Educational, Commercial, Industrial and Political Fields.

Brainstorming is one of the most Distinctive ways to Develop Creative Thinking in Individuals and in Workgroups. Usually it is the first step in the Exploration Phase of a new Project or Problem, and It is Characterized by letting Free a numerous Flow of Ideas without any Judgement and Try to Speed Thinking, Break the Deadlock, and Challenge the Mind to Create new Links and Alternatives.

Brainstorming Strategy has been introduced as Work Tool by Alex Osborn, an American Advertisement Company Manager in 1938 as a the Result to Solve Inconveniences and Discrepancies during Business Meetings. According to Osborn Brainstorm Means using the Brain to Storm a Business or a Creative Issue and to do so each Stormer Audaciously Attack the same Objective to find a Functional Solution.

During a Brainstorming Session participants are Invited to Suggest any Idea that comes to their Minds. During this Initial Phase it is a firm Rule that none of the Participants can Criticize or React Negatively to any of the Ideas that are Proposed by the Group. 

Following Sessions are used to Select the Ideas: Choosing, Improving, Modifying, and Combining them to Produce the final Working Solution. 

Brainstorming is a Kind has been Defined by Marcel Danesi a “Total Workout” for our Brain. In Fact it Involved Both the Right and the Left Cerebral Hemispheres given that as Creative Strategy, at its turn, it is Composed by many Tools specifically designed to help Spark, Develop and then Organize Ideas.

For my Past Professional Experience (almost ten years as Professional Photographer and Creative Director of my Teams) for Enhancing Creativity and to Generate new Ideas, I consider Visual Thinking and Mind Mapping the more Immediate drivers for Developing our Thinking Ability and getting also Optimal Solutions and Fresh Thoughts.

Furthermore they can be used Synergically (the first More connected to our Spacial, Emotional and the Creative abilities and the Second more Connected to our Rationality and Sequential Process Capabilities) they can be applied both Individually as well as within a Group and they are perfectly Functional in the Working Environment as well as in the Daily Life.

Visual Thinking and Mind Mapping

Visual Thinking 

Visual Thinking, also called Visual/Spatial Learning in a Way of Think that Encourage to Think in a Visual Language and Utilize the Right Brain Hemisphere for Visualizing and Solving Problems.

Visual Thinking can Be Enhanced through the Utilization of Guided Meditations or Mindful Breathing Exercises that Are able to Enforce the Connection between our Conscious and Unconscious Mind.

A Method of Visual Thinking is through the Use of Sketches able to let the Mind Flow Freely on Paper Exploring Ideas and Learning Given that Drawing is a Natural Process for thinking that we are able to use since Childhood.

Mind Mapping 

The Human brain is a Kind of Computer: it Works Non-Stop Associatively as well as Linearly, Analyzing, Comparing, Integrating and Synthesizing Thousands of Informations in the Environment, in the Actual Thoughts but also in the Memory. 

To Have a Functional Control on Mental Association Plays a dominant Role in nearly every Mental Function, and Words themselves are no Exception. Every single Word, and Idea has Numerous Links Attaching it to other Ideas and Concepts.

Mind Maps, are an effective Method of note-taking and Fruitful Selection of Informations and Useful Starting Point for the Generation even more Associations from every Single Idea. To make a Mind Map, one starts in the centre of the Page with the Main Idea or Problem, and Works outward in all Directions, Producing a Growing, Rational and Organized Structure composed of Key Concepts and Key Images.

Author: Cristina Capucci 

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